Our History
We’re a small but mighty team with the will of wild people who dared to start a printed publication in the year 2025. It’s time where AI is the topic of many conversations and mobile phones have changed humans mentally and physically. So why now? Because of the above. We’re tired of screens, we’re tired of constant pings and red notification icons, we just want to feel connected to other people like us without the fakeness and screen fatigue.
The concept for Business Buddha Magazine began with something entirely different.
After more than 20 years as a business owner, founder Trina Lo hit a point of frustration. Her career had taken her from publishing at Avenue Magazine (now part of RedPoint Media Group) to freelancing as a graphic designer for various ad agencies. Eventually, she volunteered with the Canadian Government’s Self-Employment Program — where she learned the core elements of launching and running a successful business.
That “volunteer” role soon became a paid contract, connecting her with program leaders and instructors who expanded her business knowledge even further. It was then she realized how few business owners knew about the many free or low-cost resources available — and how much unnecessary stress and time they were losing because of it.
Trina continued teaching and mentoring through business programs, always learning and refining her skills. After becoming a certified business coach, she noticed a gap: most coaching programs focused heavily on accountability rather than accessible, practical support.
Her solution? Create a collective of experienced business coaches — real entrepreneurs helping other entrepreneurs — and share their expertise in a way that could reach thousands.
If long-standing government programs couldn’t reach the masses, how could she?
The answer came full circle: through a magazine. A platform that could share insights, expert advice, and connect readers directly with trusted coaches.
Publishing had always been one of Trina’s great loves, and her time at Avenue remains one of her fondest memories. Business Buddha Magazine brings that passion back — now with a purpose.
Our Team
Linda Kupecek – Senior Editor
Now primarily a writer, having authored four published books, one of which, Rebel Women: Achievements Beyond the Ordinary, is a Canadian bestseller (still selling after twenty years!) Deadly Dues, my first mystery novel, is set in the film and television industry. As a screenwriter, I co-wrote Enchanted Christmas Cake, a Lifetime holiday TV movie, in 2021.
Trina N. Lo – Publisher, Editor-in-Chief
A master project manager, graphic designer, social media manager, marketing nerd and what few people know, a trained business and life coach, she loves her work, her family and her friends. Not necessarily in that order.
With 25 years in business under her belt after trying her hand at a few things including being a new employee trainer in a retail and an optician of all things, her career in publishing is what led to becoming a graphic designer and the rest they say is history…
She spends most of her time helping new business owners, networking and exploring new cocktails around Calgary.
Land Acknowledgement
We acknowledge that Business Buddha is located in the heart of Southern Alberta, on the traditional territories of the peoples of Treaty 7. This includes the Blackfoot Confederacy, comprised of the Siksika, Piikani, and Kainai First Nations, as well as the Tsuut’ina First Nation and the Stoney Nakoda Nations, including Chiniki, Bearspaw, and Goodstoney First Nations. We also recognize that Calgary is home to Métis Nation of Alberta, specifically within Districts 5 and 6.
This land is situated northwest of where the Bow River meets the Elbow River, a site traditionally known as Moh’kins’tsis to the Blackfoot, Wîchîspa to the Stoney Nakoda, and Guts’ists’i to the Tsuut’ina. We honour the rich histories, languages, cultures, and traditions of
these Nations and communities whose presence continues to enrich this region.
On this land and in this place, we strive to learn together, walk together, and grow together ‘in a good way,’ fostering meaningful relationships with Indigenous Peoples and respecting their enduring connection to this land.