About Us

The concept of Business Buddha Magazine actually started with something else… Founder Trina Lo had owned a business for over 20 years when the point of frustration peaked.

After a career in magazine publishing with Avenue Magazine now owned by RedPoint Media Group, she went off to freelance as a graphic designer working in many advertising agencies, then eventually offering to volunteer for the Canadian Government’s Self Employment Program, where she learned all the critical points about business needed to launch a start-up.

Their contract wouldn’t allow for volunteers, so it was even better than hoped – a paid contract position. This was the start of where he business knowledge grew, being in touch with program leads and other instructors.

Few if any business owners had ever heard of any of the many resources she knew of, causing them to lose so much time and be so unnecessarily stressed!

Trina kept volunteering at teaching at other business programs to keep learning the same!

After becoming a certified business coach, more to hone her own skills and to simply keep learning. She wondered why there wasn’t easier access to business coaches without long drawn out agreements that focused on nothing but accountability.

She wanted to create a collective of knowledgeable business coaches who have also owned other businesses outside of coaching.

But how do you reach the masses?

If government funded programs of 30+ years can’t do it, how was she to do it?

Circle back – through a magazine that acts as a vehicle for sharing industry knowledge, expert advice and acts as a portal to the team of coaches that are now being formed.

She always loved publishing and working for Avenue created some of her fondest memories with life long friends!