Issue 2: Summer 2025

The first issue of this magazine taught me so many lessons in publishing and people—many that were somewhat surprising and others that were no surprise at all.

With the turmoil and uncertainty the world has been facing—tariffs changing seemingly daily, wars, floods, and massive economic fluctuations—it has been a challenge to sell advertising.

The traditional revenue streams that publishers have long relied upon feel increasingly unpredictable in our current climate. Yet what I’ve experienced has been nothing short of encouraging.

Without prompting, we’ve received fabulous feedback about our first issue. Many people have shared that they love the content, the visuals, and especially that it’s concise enough to read in one sitting. I loved hearing that! It tells me we’re hitting the mark we intended as we continue to figure out the rest of the kinks—which are simply matters of uncertainty with delivery and workflow refinements.

What caught me off guard was the speed at which people respond to inquiries for content creation. It’s not what I expected! With social media and our cell phones forever in our faces, the pace of communication has accelerated beyond anything I anticipated. Keeping up is a challenge. I own three businesses, each with its own social media accounts and email, as well as those for my volunteer role. I also maintain a personal social media presence and handle social media for my volunteer role.

This digital juggling act has become the new reality for entrepreneurs and publishers alike. We’re operating in an environment where responsiveness isn’t just appreciated—it’s expected. The same technology that enables us to reach audiences instantly also demands that we be available instantly.

Yet amid this whirlwind of connectivity and constant communication, there’s something deeply satisfying about creating content that people genuinely want to consume. In a world oversaturated with information, we’ve managed to produce something that readers find valuable enough to finish in one sitting. That’s no small feat.

As we move forward with future issues, I’m reminded that publishing—like any business—is ultimately about serving people. The economic headwinds, the technological pressures, the operational challenges—these are all part of the deal.

But at the heart of it all is the simple goal of creating something worthwhile for our readers and connecting Canada’s business community.

The lessons from our first issue continue to inform our approach, and I’m excited to see how we’ll evolve while staying true to what resonates with our audience.